Etisal assist UAE telecom operator to overcome the business downturn.

Through the current business downturn and financial crisis, Businesses are compelled to reduce costs while maintaining customer service levels they are offering in order to maintain profit levels and be ready to prosper once downturn is over.

Outsourcing is one strategy that Etisalat UAE (www.etisalat.com) is adopting to reduce costs and maintain customer service quality. Etisalat UAE has outsourced its Directory Service operation through Etisal International’s Egypt Facility (www.etisal-int.com).

The project began with 80 agents pilot for 1 month and will ramp up within 8 weeks to 480 agents operating 250 seats operating on a 24x7 basis serving clients in Arabic and English and providing information and directions to UAE customers.

Etisal Egypt provides the needed call center facility and the qualified trained agents
needed to provided the service quality that Etisalat UAE are accustomed to receiving.

In the meanwhile, the Etisal Saudi call center facility, has announced the collaboration
with 2 new customers; Atheeb Telecom Consortium (www.atheeb.net) which is the second landline telecom operator in Saudi Arabia adopting WiMax technology as well as “Al Inmaa Bank” (www.alinma.com).

Both Saudi projects include call center services such as customer service, telesales, market research and tele
collection. Both companies are in the start-up phase and have selected Etisal to benefit from Etisal’s experience in call
center operation and customer service and capitalize on the fast ramp-up capabilities that Etisal provides.

“We are committed to adding value to our clients and to continuously strive to improve the quality of our service”
stated Ashraf El-Tanbouly, General Manager of Etisal Egypt.

Etisal International is ISO 9001 certified, BPO market leader in Egypt and Saudi Arabia. Etisal offer its services to
diversified sectors including Banking, telecom, IT, Aviation, Retail, Automotive. Learn more about Etisal at
www.etisal-int.com.