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Ayala
The PSIA in U.S.A. Roadshow
Ayala Systems Technology, Inc. (Ayala Systems) joins the Philippine Software Industry Association (PSIA) roadshow held in four(4) states, from East to the West coast of America meeting with major industry leaders. The said roadshow was capped by Ayala Systems’ participation in the World BPO Forum held in New York. They discussed each other’s core competencies, complementary needs-requirements and explored opportunities for tie-ups and collaboration to enhance business performance, competitiveness and business growth in the IT industry. Participating U.S. firms were invited by the Philippine Trade and Investment Center (PTIC).
Mr. Winston Damarillo, Chairman of Exist Global and an official of PSIA, emphasized that the PSIA member-companies came as a group, not as individual companies, to promote the Philippine software industry into the U.S. market. He shared that PSIA has formed a consortium in the Philippines in order to provide services to big U.S. and multinational companies; but, they are also in the look-out for small and medium-sized U.S. companies which may need their services.
“Commitment to national development is one of the core values that we have here in Ayala. We have since expressed our support on various initiatives by private entities and the national government in promoting the country – apart from our company and our various IT services offerings”, says Mr. Jun Lasco – Ayala Systems, Technology Services Division, Director. “We take pride in the Filipino talent, in particular, what the international IT industry has seen; which we extend to our partners and clients in a very deep sense of (mutually beneficial) relationship.” , adds Mr. Lasco.
Photo shows (second and third from left standing; respectively) Mr. Jun Lasco and Mr. Erwin Locsin - Ayala Systems, President together with the PSIA delegation.
Ayala Systems @ e-Services Philippines
Ayala Systems Technology Inc. (Ayala Systems) joins the 9th e-Services Global Sourcing and Exhibition (ESP) as part of the Philippine Software Industry Association (PSIA), Philippine Pavilion. e-Services paves the way for the global leaders, decision makers, and centers of excellence in global ICT and BPO to converge and collaborate to tackle the emerging issues and trends in the global IT, connect with their counterparts in the field of IT and its related products and services, and create ideas and solutions to fill the ever changing need of the global IT industry.
Aside from having its own booth in the pavilion, Ayala Systems also conducted a presentation in a special session for the ESP Japanese delegation which was organized by PSIA with the theme: “PSIA: The Global Link in Your Value Chain”. PSIA would like to promote the capabilities of Philippines' software industry as the global link of Japanese companies' value chain by presenting the success stories of its member companies such as Ayala Systems as presented by (photo from left) Raymond Guevara, Manager – Incubation Support Services and Jun Lasco, Director-Technology Services Division.
Attracting more than 200 exhibitors and 2,000 conference attendees annually, e-Services is recognized as a high-profile meeting place in the Asia Pacific that gathers the brightest minds and the best players in the world of ICT and business process outsourcing (BPO). ESP is organized by the Philippine Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM).
Ayala Systems joins Japan’s SODEC 2009
Ayala Systems Technology, Inc. (Ayala Systems) together with seven (7) member companies of the Philippine Software Industry Association (PSIA) came together in a joint pavilion showcased world-class Filipino software development and IT talent during the 18th Software Development Expo (SODEC) from May 13 to 15, 2009 at the Tokyo International Convention Center (Tokyo Big Sight) at Tokyo, Japan.
“PSIA through the sponsorship and support of government, private sector and other non-government organizations champions SODEC participation since Japanese software & IT services capture the biggest slice of the pie of the entire Japanese IT market,” explains Ma. Cristina Coronel, PSIA president.
According to the official SODEC website, in 2007 the value of the entire Japanese IT market including hardware, software and IT services was US$132.19 billion and this is expected to reach US$145.96 billion in 2012.
“Japanese investors are quite keen in knowing more about the Philippine cyber-corridor and our next wave cities, so as part of our government’s support to the ITO sector, we [Commission on Information and Communications Technology] allocated Php1million for continued SODEC participation”, CICT Commissioner for CyberServices Monchito Ibrahim shares.
The Philippine Department of Trade and Industry through the Center for International Trade Expositions and Missions, the Board of Investments and ASEAN Japan Center together with the Japan External Trade Organization and the Center of the International Cooperation for Computerization are played key roles in providing the venues for special seminars and the welcome reception for Japanese customers of outsourcing services and investors.
“Ayala Systems, through ASJ, Inc. – our subsidiary office in Japan, is committed to providing world class IT services in the Japanese market”, says Mr. Jun Lasco – Ayala Systems, Technology Services Division, Director. “We are proud to say that we have established a solid client-base and we are continuously growing the business not only here in Japan, but likewise in the United States, Sweden, Germany, Singapore, and soon in Europe”, adds Mr. Lasco.
Photo shows (from left): Raymond Guevara, Manager-Incubation Support Services, Ayala Systems; Maria Socorro Kawasaki, Trade Assistant – Philippine Embassy; Commissioner Monchito Ibrahim, Office of the President of the Philippines, CICT; Genesis Bautista, Manager – Creative Services, Ayala Systems.

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